Monday, June 7, 2010
Tuesday, May 4, 2010
Monday, May 3, 2010
Thursday, April 29, 2010
Tuesday, April 13, 2010
Monday, April 12, 2010
Wednesday, April 7, 2010
Tuesday, April 6, 2010
Monday, April 5, 2010
Tuesday, March 30, 2010
Monday, March 29, 2010
Friday, March 26, 2010
Wednesday, March 24, 2010
Wednesday, March 17, 2010
Tuesday, March 16, 2010
Monday, March 15, 2010
Thursday, March 11, 2010
Wednesday, March 10, 2010
Tuesday, March 9, 2010
Monday, March 8, 2010
Saturday, March 6, 2010
Wednesday, March 3, 2010
Monday, March 1, 2010
Friday, February 26, 2010
Wednesday, February 24, 2010
Monday, February 22, 2010
Saturday, February 20, 2010
Thursday, February 18, 2010
Wednesday, February 17, 2010
Tuesday, February 16, 2010
Friday, February 12, 2010
Wednesday, February 10, 2010
Tuesday, February 9, 2010
Tuesday, January 5, 2010
Making Your Email 'Social-able' : MarketingProfs
Article:
Making Your Email 'Social-able' : MarketingProfs
Favorite line:
Just because you include a "post to social" link in your email doesn't mean anyone is going to take you up on it.
Summary:
We have to motivate our customers to interact with us through self expression, status achievement, altruism and self interest.
In practice:
Self expression - send an email that encourages customers to craft their ideal day at a resort community and then pass it along to their friends. Options for the ideal day could include picking from a bank of ideas from playing golf to cooking dinner with friends.
Status achievement - create a points based system where customers earn points for completing a range of sales funnel specific activities. Open an email - 1pt; comment on a Facebook post - 2pts; visit a sales center - 3pts etc. Point leaders could be showcased and rewarded.
Altruism - develop a referral program where for every referral a customer provides we will make a contribution to a charity or build up a carbon offset bank. This could live solely online where the referral gets logged when the new customers email address has been submitted; this action would also auto contribute to the good cause.
Self interest - thinking about using email to spur social action; have an ongoing contest that for every 10 friends a customer sends the email to, they will get a $10 coupon for use at a store.
Making Your Email 'Social-able' : MarketingProfs
Favorite line:
Just because you include a "post to social" link in your email doesn't mean anyone is going to take you up on it.
Summary:
We have to motivate our customers to interact with us through self expression, status achievement, altruism and self interest.
In practice:
Self expression - send an email that encourages customers to craft their ideal day at a resort community and then pass it along to their friends. Options for the ideal day could include picking from a bank of ideas from playing golf to cooking dinner with friends.
Status achievement - create a points based system where customers earn points for completing a range of sales funnel specific activities. Open an email - 1pt; comment on a Facebook post - 2pts; visit a sales center - 3pts etc. Point leaders could be showcased and rewarded.
Altruism - develop a referral program where for every referral a customer provides we will make a contribution to a charity or build up a carbon offset bank. This could live solely online where the referral gets logged when the new customers email address has been submitted; this action would also auto contribute to the good cause.
Self interest - thinking about using email to spur social action; have an ongoing contest that for every 10 friends a customer sends the email to, they will get a $10 coupon for use at a store.
Subscribe to:
Posts (Atom)